June is proving a busy month for Borough. First, we have to
shuffle our moulding workshop around again to ensure we can squeeze
in the latest addition to our inventory, with the arrival of
another new Engel 400tk tie-bar-less '2-shot' press.
Then it's passports, tickets, exhibition stand and samples at
the ready as we head to our stand at the Automotive Interiors Expo
2017, in Hall 5 at the Messe exhibition centre in Stuttgart,
Happily, for this non-German speaking Sales Director (I can just
about order beer), our Hannover-based representative Henning
Dieckmann will be on hand to discuss our capabilities with those
who prefer to discuss technical specifications in German.
The event brings together a number of
important shows for those of us involved in the automotive supply
chain, including; Automotive Testing Expo, Autonomous Vehicle Test
& Development Symposium, Global Automotive Components &
Suppliers Expo and the main attraction, the Automotive Interiors
The exhibition in Hall 5 features around 130 exhibitors and
shows almost every product found in vehicles, covering components
supplied to just about every car manufacturer in the world. This
year, speciality finishes are a strong theme, with our
chrome-plated plastics sure to be a highlight for many
We are always welcoming buyers to our Southend facility and I'm
a regular visitor to the major automotive supply chain partners,
but exhibitions like this are important to connect with new buyers
who want to touch and feel components, whilst understanding our
This isn't just a show for individuals in the interiors supply
chain, but for OEM interior design teams from the leading car
manufacturers who want to keep up with new developments in the
rapidly changing world of materials, finishes and technologies.
It's interesting to see the show will also feature presentations
highlighting new styling trends, ergonomics, trim and finish,
connectivity, safety and technical innovations from industry OEMs,
suppliers, research institutions and styling houses.
Hopefully some of these individuals will also wander onto our
stand and recognise how important it is to design moulding
specifically for chrome plating. It makes a big difference to the
quality we can achieve, compared to those components moulded with
chrome-plating only as an afterthought.
We will be there to show off our technical expertise in moulding
and chrome plating components, hoping to discuss the needs of
manufacturers and major players in the automotive supply chain.
News of our new '2-shot' Engel moulding machine, which allows for
selective chroming of components, will hopefully bring a lot of
buyers to our stand - A5028.
This is a new venture for Borough, with the new machine acquired
to fulfil the needs of a client who wants exterior car parts with
chrome-plated surfaces, but un-plated fixing tabs that are free to
flex in the fitting process.
Of course, we'll have plenty of examples of components we
currently supply, with photos taken at some interesting angles to
mask the identity of the famous vehicles adorned by our chrome, but
we're not allowed to talk about!
If you're there, come to Stand A5028 in Hall 5 and say 'Hello'
or 'Guten Tag', whichever feels more comfortable.