manufacturing is very much a global game and the days when Borough
chrome-plated metal components for local Essex and London
businesses are well past. And of course, while car production has
increased significantly in recent decades, the number of
manufacturers producing them, has decreased just as
part of the supply chain for this global industry, was the reason
we found ourselves talking automotive interiors with designers and
manufacturers in Regensburg, Germany in February.
event, designed to bring together the best in manufacturing within
the automotive supply chain, with the focus on interiors, was
headed by Dr. Astrid Heckl. She is Head of the Development Coating
Centre at The Schaeffler Group, a global integrated automotive and
attendance was supported by the UKTI, with four other UK companies
using the occasion to sell their wares. The majority of those
attending were from Germany, but we had our European sales agent,
Henning Dieckmann on the stand to deal with enquiries in his mother
tongue - to be honest he dealt as well with the enquiries in
English just as well!
worked hard over the years to develop good relationships with
German tier one suppliers to the automotive industry and it was
good to meet and talk developments with automotive interior
designers from suppliers to some of the world's top
good to give the interior designers something to think about, with
examples of our satin and noble chrome components alongside each
other, demonstrating the clear difference and the reason so many
interior components now feature the less reflective satin
honesty, it's actually the nickel substrate that features the satin
finish as the chrome is largely transparent, not really adding any
colour and there more for its durability.
our current projects, injection moulding black speaker grilles,
along with the noble chrome bezels that reflect the quality of the
brand and the interior, attracted a lot of interest. The components
grace the interior of what was one of Britain's most famous little
cars, before it became one of Germany's success stories - can you
has played a significant part in our history and we first plated
plastic components for it 50 years ago, a fact I was reminded about
only this week.
seminar and associated exhibition was a timely reminder of how we
have become much more a manufacturer of components and
sub-assemblies in recent years, rather than just a chrome plater of
other manufacturer's plastic parts.
such events, it's a case of being seen by buyers and designers;
reminding them all about the high quality chrome plating we deliver
and hoping to stay on the radar for future projects. In fact we had
a conversation with a buyer confirming a large new project that
will keep our injection moulding machines and chrome plating line
busy for years, so all in all our trip to Bavaria was a big success
or as Henning might say: "Es war sehr gut"!