Borough has been associated with the automotive industry for more than 50 years and despite our
best efforts to extend our injection moulding and chrome
plating of plastic into other sectors, it remains central to our
The industry over time has experienced considerable
consolidation, with some of the world's most famous marques losing
their independent manufacturing heritage. Many have become 'brands'
within the stables of giant global businesses, with most now no
more than automotive assemblers.
The industry has become far more efficient thanks to this
economy of scale. And I would argue, the quality differential
between those brands recognised as being near the top of the tree,
compared to those further down has narrowed. Different brands,
across the entire spectrum of perceived brand quality are now
supplied by the same component manufacturers.
In times past, we have worked directly with some of the world's
biggest automotive brands as they moved from chrome plated steel
components to the much lighter, more durable and cost-effective
chrome-plated ABS parts.
More recently we have built relationships with renowned
component suppliers who take a myriad parts list from around the
world and deliver finished modules, of varying size and complexity
for car 'manufacturers' to assemble into finished cars.
Our business is changing to reflect this gradual shift in
manufacturing, which will undoubtedly spread across all sectors,
keen to follow the successful lead shown by the automotive
industry, particularly here in the UK.
Originally we were presented with a host of metal components for
chrome plating, but gradually plastic
took over once we could guarantee the same high quality chrome
finish associated with steel. But, to achieve the high quality
finish demanded by car manufacturers, plastic components have to be
moulded specifically for plating, a fact lost on some moulders.
This insight and our experience of advising moulders led us into
injection moulding components for ourselves, believing we could do
it better and achieve a better quality plating. This growing aspect
of our business has again changed, moving from a simple mould and
plate operation, to the introduction of assembly processes in our Leigh-on-Sea
Demonstrating the change on a daily basis, we now deliver small
assemblies, involving plated and non-plated components for some of
the world's most iconic automotive brands. This transition to
modular manufacturing is delivering many benefits for the motoring
public, with quality, reliability and reduced pro-rata cost key
I can't help feeling this just proves that old dogs can learn
new tricks and be the better for it.