Although as a business we are inextricably linked to the
automotive world, it still seems remarkable what a difference the
change in colour of a car can make to the assumptions we make about
it. Looking at all the vehicles we injection mould and chrome plate
plastic components for, a recent photograph really jumped out and
attracted a lot of positive comments.
Traditionally seen in perhaps more muted colours, which do not
necessarily show off the chrome to its best, the stunning shade of
red used here is the perfect counterfoil to the shine only chrome
can add to a car.
Supplying components to be part of some of the world's leading
cars is gratifying, but working up close with the detailing,
sometimes means we don't step back and appreciate the bigger
picture. On seeing this car in the flesh as it were, it stopped me
dead in my tracks and for once it wasn't the chrome that took my
eye, but the entire image.
Instead of mental images of refined individuals wafting around
big cities in the lap of luxury, my opinion of the marque was
changed in an instant; now I saw younger sporting types power
sliding round Brooklands, like the racers of a bygone era.
And of course, the chrome plated components of which we are so
proud, are the finishing touches that maintain the luxury status,
on what is now perhaps a sporting icon, with the contrast levels
reaching new heights.
Our ability to achieve the required exacting quality levels when
chrome plating moulded plastic components, never ceases to amaze me
and the team here at Borough. However, our desire to succeed is
matched by the automotive industries desire to use more
chrome-plated plastic as it seeks greater durability and weight
saving to help increase performance.
For many of the interior plated components we produce, satin
chrome is becoming ever more popular, helping to cut reflections in
the cockpit. But for exterior parts, across manufacturers large and
small, it is still noble chrome (bright) that delivers the finish
car designers are seeking.
We did think of cropping the photos to reveal just edges of the
chrome and bits of the car to see who could identify the model, but
in the end decided to show it in all its glory - we hope you enjoy
seeing this different and more colourful side of the 'Flying